Shoutout LA ·
Meet Jawad Farooq
“Pinn.Media is building the technology infrastructure that makes home healthcare agencies more capable and makes aging Americans less alone.”Read the interview ↗
Journey
Cities that changed me, rooms where ideas took shape, and the people who made the road worth taking. A few of the moments I keep coming back to.
Curious since 1994, and still collecting stories.



















About me
I was born and raised in Lahore, Pakistan, and my path began among the machines of PrintVision, my family’s printing press in Lahore, where I learned early that design shapes how we see, touch, and experience the world. That early spark grew into formal practice through my BFA in Visual Communication Design from the National College of Arts in Lahore, followed by my MFA in Dynamic Media from the Massachusetts College of Art and Design (MassArt), with extended graduate work alongside MIT’s Responsive Environments group.
My MFA thesis, Tangible Tomorrow, grew from a deeply personal question: how do we bring presence back to long-distance relationships? The work explored intelligent companions and tangible interfaces designed to reduce emotional distance, not to replace human connection, but to hold it gently. That thesis continues to anchor my practice today, where code meets emotion and media becomes touch.
Along the way I co-founded Pinn.Media, the multidisciplinary creative studio, and carried that work into healthcare: first as Marketing Director and Solutions Architect at Epic Home Healthcare, then as Solutions Architect at Lonestar Home Healthcare, designing intelligent systems and digital infrastructure across creative industries, healthcare, and small to medium enterprises. The work spans empathetic AI integration, custom CRM and operational platforms, brand and visual identity, and human-centered automation.
Today I’m building Nuraflow, software that brings scheduling, compliance, billing and communication together for home healthcare agencies. I believe the future belongs to creators who make technology more caring, intuitive, and alive, and that technology becomes meaningful only when it remembers the human at the center.
Principles
The ideas that shape every project, whatever the medium.
Technology serves people, not the other way around. Every system I build starts with the same question: who is this for, and how does it leave them feeling? When the answer is clear, the design follows. When it isn’t, no amount of polish will save the work.
The line between digital and emotional isn’t real. A well-built system can feel warm. A poorly-built one can feel cold even when it looks beautiful. I design for the texture of an interaction — the small moments where a person feels seen, helped, or quietly understood.
Quality isn’t decoration. It’s an ethical position. Spacing, typography, error messages, the order of fields in a form — these aren’t surface details. They’re how respect for the user shows up in a product. I sweat them.
I want every project I make to be the thing that makes someone else want to start. Not just admire it. Not just hire me. Pick up the tools and try. The designers I learned from did that for me — their work was an invitation. I try to leave the same invitation in mine.
From print to interactive media to AI, I’ve worked across tools that didn’t exist a decade ago. The discipline stays the same: understand the human, design for clarity, build for trust. The rest is just learning new instruments to play the same song.
Most contractors win work by promising faster than they can deliver, scoping smaller than the work actually is, and explaining the gap later. I’d rather lose the pitch than start a relationship that way. If I quote three weeks, it’s three weeks. If something slips, you hear about it from me first — with the reason and the new date. Integrity isn’t something I claim. It’s a pattern you can verify, project after project.
Experience
Printing presses, studios, universities and healthcare, and now Lonestar Home Healthcare.
Education
From Beaconhouse in Lahore to the National College of Arts, MassArt and MIT. Open the folder, then tap a school to visit it.
Exhibitions
Pieces from Tangible Tomorrow, my MFA thesis on presence across distance, shown in galleries across Boston, and where it started: my 2018 thesis show at the National College of Arts in Lahore.
Interconnected latex body pillows that recreate a real embrace across distance. When one partner’s pillow feels a pulse, the other comes alive with a matching heartbeat, gentle breathing, warmth and a familiar scent.
See the project ↗
A motion-tracking wristband worn far away, and a homing beacon at home whose three cubes turn and align with the wearer’s every gesture, releasing their familiar scent at intervals. Presence you feel rather than hear.
See the project ↗
Two people, apart, paint together: pulse sensors turn each heartbeat into shared, living brushstrokes on screen.
See the project ↗
The thesis behind the work: how warmth, scent, synchronized movement and touch can make us feel present with someone across oceans, time zones and screens. Published with MassArt and MIT, 2025.
Read the thesis ↗
My BFA thesis at the National College of Arts, Lahore: an installation on bridging the communication gap between parents and children, shown at the 2018 Visual Communication Design thesis show.
About NCA ↗
Shown at
Interviews
Conversations with Shoutout LA, Voyage Dallas, Bold Journey and Canvas Rebel on building technology that remembers the human at the center, from AI in home healthcare to devices that carry presence across distance.
Shoutout LA ·
“Pinn.Media is building the technology infrastructure that makes home healthcare agencies more capable and makes aging Americans less alone.”Read the interview ↗
Voyage Dallas ·
“I grew up surrounded by the hum of machines and the smell of ink. That is where creativity first sparked for me, not through screens, but through process, material, and making.”Read the interview ↗
Bold Journey ·
“I design systems that make complex technology usable, humane, and operationally effective.”Read the interview ↗
Canvas Rebel ·
“I believe design should not only solve problems but also spark emotion, create presence, and deepen human connection.”Read the interview ↗