The Rice Bowl Online Ordering UX

I assisted multiple teams in the User Experience Design for online ordering at The Rice Bowl, a Chinese restaurant in Lahore, Pakistan. You can check out the project at: [ricebowl.pk/](ricebowl.pk/). I designed a strategic user experience model that increased conversions by up to 70%. Additionally, I developed key visuals for website and social media promotions, boosting reach by up to 200% and increasing online orders by up to 80%. I also contributed to Interaction Design and User Interface Design, suggesting the removal of unnecessary elements and redesigning existing ones to streamline and improve the ordering experience, reducing the ordering time from 35 minutes to 15 minutes. The project incorporated responsive design principles, ensuring usability across mobiles, tablets, and laptop browsers. This project was eventually transformed into an iOS/Android app.