Case study
Rice Bowl Icon Set
A custom set of white and orange icons on charcoal for The Rice Bowl, covering menu, delivery, deals, events and each Lahore branch.
- Illustration
- Graphic Design
- Advertising
Overview
I designed a custom icon set for The Rice Bowl, a Chinese restaurant in Lahore where I worked as Digital Marketing Specialist. The set has sixteen square icons covering topics such as menu, delivery, deals, reviews, community, Ramzan, drinks and cooking, plus a location tile for each branch: Johar Town, Defence, Bahria Town and Gulberg.
Challenge
The restaurant's social content covered many different subjects, and it needed a way to label each category at a glance. The icons had to feel like one family, match the brand's dark and orange look, and stay readable when shown very small on a phone.
Approach
I set every icon on the same charcoal square and limited the palette to white plus a warm orange gradient. White carries the main shape and orange marks the detail that tells the story: the cloche carried by a running waiter, the star above an open hand, the flames under a wok, the stripe on a payment card, the seam on a cricket ball. Shapes are solid and rounded with generous space around them. For the branch tiles I used the brand's bowl-and-chopsticks mark above each area name in bold white capitals.
Outcome
The result is a set of sixteen matching square icons: twelve topic icons and four branch location tiles. Because they share one background, palette and stroke style, new categories or branches can be added in the same format.
More work
The Rice Bowl Digital Brand Refresh
A minimalist nine-post Instagram campaign refreshing The Rice Bowl's digital brand, built on concrete texture and food photography.
The Rice Bowl Social Media Design
An Instagram grid system for The Rice Bowl, a Chinese restaurant in Lahore: pinned info posts, promos and illustrated menu tiles.
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