Case study
TGS Lahore Instagram
Instagram content for TGS, a Lahore audio-visual solutions company: product posts, a design timeline series and brand highlights.
- Advertising
- Graphic Design
- Illustration
Overview
As Digital Marketing Specialist at Tera Generation Solutions (TGS), an audio-visual and smart home solutions company in Lahore, I designed content for the company's Instagram account, tgensol. This project shows the feed as a whole: product posts, series, highlight covers and the overall grid.
Challenge
TGS works with many brands and product categories, from speakers and acoustic panels to lighting and hardware. The feed needed to feature each of them clearly while still looking like one company's account rather than a collage of different brand styles.
Approach
I planned the feed as a grid rather than as single posts. Some campaigns run across several tiles in a row, so a speaker or product image spans the full width of the profile. I built a timeline series on a light gray background, with condensed titles like The Door Handle, Buster Bulb and The Spot Light, each with a year and a short description, so the posts read as a set. Branded highlight covers for CEDIA, Lithoss, Fontini, Axolight and The Void keep the profile organized for visitors.
Outcome
The work shown includes the tgensol profile with highlight covers, a timeline post series, a CEDIA Smart Home Awards 2023 row, and multi-tile product layouts for Vicoustic and MK Sound, all presented on phone mockups.
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