Case study

Gradvisors Stationery

Stationery for Gradvisors, a career consultancy: business cards, letterhead, a branded pen and a notebook in charcoal and mint green.

Graphic Design
Illustration
Product Design

Overview

I designed a stationery system for Gradvisors, a career consultancy with the line Creating impact together. The set includes business cards for its career consultants, a letterhead, a branded pen and a hardcover notebook, all built on a charcoal and mint green palette.

Challenge

The brand had to feel friendly enough for students and graduates looking for guidance, but still professional on the desk of a consultant. It also needed to stay consistent across very different surfaces, from a small card to a pen barrel.

Approach

I paired a deep charcoal with a fresh mint green and used a clean geometric sans for the wordmark, with Grad in green and visors in white or charcoal. On the business cards, two stacked chevrons in white and green bleed off the corner as a graphic device, echoing a check mark and forward movement. The front carries a round portrait, name, title and contact details; the back holds a QR code, the tagline and the web address. The letterhead stays mostly white with a green footer band, and the notebook cover uses a white and green line illustration of study and work objects.

Outcome

I delivered a complete stationery set: personalized business cards for two consultants, a letterhead, a branded pen and a notebook with a spine and cover design, shown here in mockups.

Published January 25, 2024Tools Illustrator, PhotoshopView on Behance ↗