Jawad Farooq Naik
Multidisciplinary Creative Technologist

Case study

TradeVision Brand Identity

A rebrand for TradeVision, a Lahore trading and investment firm: bar-chart mark, stationery, billboard and a Dubai expo kiosk.

  • Graphic Design
  • Art Direction
  • Branding

Overview

I rebranded TradeVision, a company in Lahore, Pakistan, focused on trading, investments, imports and exports. I designed and developed the brand identity system, stationery and key visuals, as well as the kiosk design for the company's booth at a trading expo held in Dubai, UAE.

Challenge

TradeVision works across four areas, investments, trading, import and export, and needed an identity that felt at home in financial markets yet could stretch from a business card to an exhibition booth abroad.

Approach

I based the mark on three bars, green, red and green, which recall a market chart. The wordmark is set in a condensed, bold sans with the four business lines listed below. Green and red became the palette, often as a green-to-red gradient on envelope flaps, folders and the booth walls. On business cards and the billboard I ran the name at a very large scale, cropped off the edge in pale green over solid green, and added an investing quote to one envelope for a touch of voice.

Outcome

I delivered the logo and identity system, business cards, letterhead, envelopes, presentation folders, a billboard, a branded wall clock, and a 3D kiosk design for the Dubai trade expo, created with Illustrator, Photoshop and Adobe Dimension.

Published Tools Illustrator, Photoshop, DimensionView on Behance ↗

Rows of TradeVision business cards, white fronts and green backsTradeVision stationery set with letterhead, envelope and business cardsHand holding TradeVision letterhead with faint bar-chart watermarkOpen and closed TradeVision folders with green-to-red gradient pocketString-tie envelope with investing quote beside a TradeVision branded card3D render of TradeVision expo kiosk with green-to-red gradient wallsGreen TradeVision billboard listing investments, trading, import and exportWall clock with green and red bars and TradeVision logo

Rebranded TradeVision a company focused towards trading, investments, imports and exports based in Lahore, Pakistan. Designed and Developed Brand Identity System, Stationary and Key visuals for them as well as kiosk design for their trading expo held in Dubai, UAE.

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