Case study
MK Sound Social Media Posts
Social media posts for Miller & Kreisel speakers: monochrome product photography, red accents and clean type for feed and stories.
- Graphic Design
- Illustration
- Advertising
Overview
I designed a set of social media posts for MK Sound, the Miller & Kreisel loudspeaker brand. The set covers square feed posts and vertical story formats that introduce the brand's heritage, its engineered-in-Denmark positioning and the new D Series speakers.
Challenge
MK Sound speaks to both film professionals and home-cinema buyers. The posts needed to carry that professional credibility, including a dense brand history and a row of studio partner logos, while still working as quick, scroll-stopping images on a phone screen.
Approach
I took the brand's own red and black and paired them with monochrome product photography: close-ups of woven speaker cones, speakers set into concrete, and a speaker styled among espresso pots on a kitchen shelf. Red is used sparingly, for the MK mark, a headline block reading The Cinema Sound of the Pros in Your Home, and the D Series name. Text-heavy content, like the heritage story and partner logos, went on dark panels with small, even type, while the launch posts use a light gray layout with a grid of speakers and a short welcome line.
Outcome
I delivered a family of feed and story posts across three looks: a light concrete-and-red campaign set, a dark heritage set with a CEDIA feature badge, and a white D Series launch set, all shown here as phone and print mockups.
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