Case study

Rice Bowl Social Campaign

Social stories and posts for The Rice Bowl announcing its app and website, online-order offers, a new branch and Ramzan combos.

Graphic Design
Photography
Advertising

Overview

I designed a run of social media stories and posts for The Rice Bowl, a Chinese restaurant in Lahore where I worked as Digital Marketing Specialist. The campaign announced the restaurant's new app and its website at ricebowl.pk, pushed a 30% discount on online orders, teased a new branch and introduced Ramzan combo deals, all tagged #frombowltosoul.

Challenge

The main job was pointing diners to the new app and website and getting them to order online. That meant repeating the same message many times without the feed turning into the same ad over and over, while still leaving room for seasonal deals and a branch teaser.

Approach

I split the campaign into a few visual modes. Launch posts use a bright orange gradient with rounded lowercase type and phone or laptop mockups showing the real app and site. A "we bet you won't" series flips to warm, moody tabletop food photography with short reverse-psychology lines. Offer posts crop large white bowls of noodles and stir-fry against soft peach, with the discount set in heavy type. Contest and seasonal posts use flat illustration: stacked alert windows for the branch teaser, and lanterns, a crescent and a drummer for Ramzan.

Outcome

The delivered set is thirteen pieces: vertical stories for app and website launch, online-order offers, a guess-the-location contest and a dine-in "enjoy" post, plus a square and a vertical Ramzan combos menu listing deals for 2, 4 and 6 people. Every piece carries the bowl logo and hashtag.

Published May 26, 2024Tools Photoshop, IllustratorView on Behance ↗