Internal Linking Strategy: The Cheapest SEO Win
Good pages that nothing points to are the quietest SEO problem on most small business sites. Here is how I decide which page links to which, and how to find the orphans.
Blog topic
SEO
Technical SEO, Core Web Vitals and site migrations explained for business owners, with checklists you can act on.
SEO posts
Google Search Console: A Beginner Guide for Owners
Most owners I meet can't even log in to their own Search Console. Here is how I set up ownership, which four reports I read, which warnings I ignore and the 20-minute monthly routine I give clients.
AI Content and Google: What the Rules Actually Say
Google does not punish AI content for being AI, but it does act on volume without value, fake authors and unchecked facts. I read the official documents so you can see exactly where the line sits.
How Long Does SEO Take? An Honest Answer
SEO isn’t one clock, it’s several: days for Google to crawl a page, weeks to judge a change, months to trust a whole site. Here is how I set realistic timelines and what I watch while waiting.
Schema Markup for Small Businesses: What Actually Helps
Most schema advice predates Google retiring FAQ dropdowns and other rich results. Here are the few types I still add to small business sites, the ones I delete, and how I test them.
Keyword Research for Small Businesses Without Paid Tools
You don’t need a paid SEO subscription to find the searches that bring customers. Here is the free, Google-only process I use, from customer language to a one-intent-per-page plan.
Google AI Overviews and AI Mode: SEO for Small Business
Google says there is no special trick for AI Overviews or AI Mode. Using only Google’s own documentation, here is what actually changes for a small business: eligibility, your Business Profile, AI calls to your phone, and how Search Console counts it all.
Local SEO for Home Health Agencies in Texas
Families search “home care near me” in stressful moments. Here is how I would set up a Texas agency’s Google Business Profile, license wording, city pages and review replies so you show up without risking a suspension or a HIPAA complaint.
Migrating from WordPress to Next.js Without Losing Your SEO
I moved this site from WordPress to Next.js. Here’s exactly how I protected its search visibility: every indexed URL inventoried, kept or permanently redirected, and every SEO signal rebuilt.
Core Web Vitals, Explained for Business Owners
LCP, INP and CLS decoded for business owners: what each metric means, the thresholds that count, how to check your own site, and the fixes that usually matter most.
Technical SEO for Small Businesses: A Practical Checklist
The technical SEO checklist I run on every small business website, from Search Console and robots.txt to canonicals, structured data and Google Business Profile. No agency retainer required.