How to Design a Brand Identity System, Not Just a Logo
A logo is a signature; a brand identity system is the whole handwriting. Here’s the step-by-step process I use to build brands that stay consistent from favicon to billboard.
Blog topic
Branding & Design
Brand identity systems, print and packaging, and the design decisions that make a business look like itself everywhere.
Branding & Design posts
What Growing Up in a Printing Press Taught Me About Print and Packaging Design
Most print and packaging mistakes aren’t creative, they’re production mistakes. Here’s what growing up around my family’s printing press in Lahore taught me about designing for ink, paper and dielines.