Social Media Templates That Keep a Brand Consistent
Brands rarely drift on their website. They drift on Instagram, one rushed post at a time. A small, locked template kit is the cheapest fix I know.
Blog topic
Branding & Design
Brand identity systems, print and packaging, and the design decisions that make a business look like itself everywhere.
Branding & Design posts
Rebrand or Refresh? How to Decide
Most owners who ask me for a rebrand actually need a refresh. Here is the five-layer test I use to tell the difference, and what a name change really costs.
Font Pairing for Brands: How to Pick and Pair Fonts
I pick brand fonts from the jobs they have to do, not from a 72-point mockup. Here is how I decide whether a brand needs a second typeface, test a pairing at real sizes and ship it without layout jumps.
How to Choose Accessible Brand Colors That Pass WCAG
A bright brand color doesn’t have to fail accessibility. I run a real palette through the WCAG contrast rules and show how I build text-safe variants and a role table so every color has a job.
Brand Guidelines Template a Small Team Will Actually Use
Most brand guidelines die in a shared drive. Here is the three-layer structure I use so a small team can stay on brand in under a minute, with real contrast numbers from the PrintVision palette.
My Logo Design Process, Step by Step
Drawing is only the fourth of seven stages in how I design a logo. Here is the full process, from the brief to the stress tests and the files I hand over.
Event Identity Design: From Instagram Story to Wristband
An event brand is born on a phone and ends on a wrist at the door. Here is how I designed MultiVerse ’21 to read at story size, poster size and twenty millimetres.
How to Design a Brand Identity System, Not Just a Logo
A logo is a signature; a brand identity system is the whole handwriting. Here’s the step-by-step process I use to build brands that stay consistent from favicon to billboard.
What Growing Up in a Printing Press Taught Me About Print and Packaging Design
Most print and packaging mistakes aren’t creative, they’re production mistakes. Here’s what growing up around my family’s printing press in Lahore taught me about designing for ink, paper and dielines.