Event Identity Design: From Instagram Story to Wristband
An event brand is born on a phone and ends on a wrist at the door. Here is how I designed MultiVerse ’21 to read at story size, poster size and twenty millimetres.
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Notes from the workbench.
Practical writing on AI and automation, home healthcare software, websites, SEO, branding and tangible tech. What I’ve built, what worked, and what I’d do differently.
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Should a Service Business Show Prices Online?
Most service businesses should show prices, just not as a flat list. Here is how I built the OSCPA Fee Estimator, what two Harvard studies say about transparency, and the FTC rules I check before publishing a price.
How I Built Tackie, a Goal App That Climbs With You
Most goal apps are built for people who are already good at goals. Here is how I built Tackie for everyone else: one question at a time, three to five small tasks a week, forgiving streaks, and a climber who only ever moves up the mountain.
Texas Real Estate Website Requirements: TREC, IDX, Fair Housing
Every Texas brokerage and agent website needs two exact TREC links on its homepage, a properly sized broker name, IDX that refreshes every 12 hours and fair housing safe copy. Here is how I read the rules and how I build for them.
Google AI Overviews and AI Mode: SEO for Small Business
Google says there is no special trick for AI Overviews or AI Mode. Using only Google’s own documentation, here is what actually changes for a small business: eligibility, your Business Profile, AI calls to your phone, and how Search Console counts it all.
AI Chatbot Disclosure Laws: Do You Have to Tell Visitors?
California has had a bot disclosure law since 2019, Texas added a rule for health care providers in 2026, and the EU’s chatbot transparency duty applied from 2 August 2026. Here is how I read each law, and the exact wording I put into AI chat widgets.
Home Health Website Accessibility: WCAG, 504 and 1557
If your agency takes Medicare or Medicaid, your website has a WCAG 2.1 AA deadline, and it moved in 2026. Here is how I read Section 504, Section 1557 and the ADA, what fails most often on agency sites, and the checks I run before launch.
Spanish Website for a Texas Home Care Agency
About 480,000 Texans 65 and older speak Spanish and speak English less than “very well.” Here is why that matters for your agency and its caregiver recruiting, what Section 1557 asks of your website, and how I would build a Spanish version properly.
Social Media and Testimonials for Home Health Without HIPAA Risk
A birthday photo, a thank-you card, an angry late-night review: each one can become a HIPAA complaint if it lands on social media the wrong way. Here is how I’d handle patient stories, review replies, staff posts and the FTC’s testimonial rules.
Texting Rules for Home Care Agencies: TCPA, 10DLC, HIPAA
Visit reminders, shift offers and recruiting texts each run under different consent rules. Here is how I would set up home care texting so carriers deliver it, opt-outs are honored and no health details end up on a lock screen.
Local SEO for Home Health Agencies in Texas
Families search “home care near me” in stressful moments. Here is how I would set up a Texas agency’s Google Business Profile, license wording, city pages and review replies so you show up without risking a suspension or a HIPAA complaint.
How Home Health Agencies Get More Referrals: A Digital Plan
Referral sources send patients to agencies that are easy to refer to. Here is how I would set up the referral page, secure intake, response times, liaison CRM and metrics, inside the kickback, patient choice and HIPAA rules.
Caregiver Recruitment Automation for Home Care Agencies
Most caregiver applicants aren’t lost because of pay. They’re lost to waiting. Here’s how I’d automate the hiring funnel, which Texas checks it has to include, and why people still make the hiring decisions.
HIPAA and Your Home Health Website: Forms, Pixels and Chat
Most agency sites don’t need a rebuild to take HIPAA seriously. They need the right forms behind a BAA, trackers kept off intake pages, and clear rules for what the chat bubble is allowed to ask.
How Much Does a Home Health Agency Website Cost in 2026?
Three quotes, three wildly different numbers. Here is how I would budget a home health agency website in 2026: the build tiers, the ongoing costs people forget, and the red flags I look for in a quote.
After-Hours Calls at a Home Care Agency: Your 3 Options
Your on-call phone shouldn’t burn out your best coordinator. Here is how I compare staff rotations, medical answering services and AI voice agents for home care calls after 5 p.m., including what must always reach a human.
Texas EVV in 2026: A Plain-English Guide for Agencies
Most Texas EVV denials come from a handful of fixable habits. Here is how the 2026 rules actually work, from HHAeXchange and the TMHP Aggregator to claims matching, usage scores and the end of grace periods.
Home Health CRM vs EMR: Do You Need Both?
Your EMR is built to run care. A CRM is built to win and keep referral relationships. Here is how I decide whether an agency's EMR intake is enough, or whether it is time for a home health CRM.
Home Care Agency Website Checklist: 12 Must-Haves for 2026
Planning a redesign? This is the checklist I work from for home care and home health agency websites: twelve must-haves, from referral-partner pages to Core Web Vitals, grouped so you can tick them off.
What a Small Business Website Costs in Allen and DFW in 2026
Website quotes around Dallas can range from a few hundred dollars to tens of thousands. Here is what each tier typically buys in 2026, how Texas sales tax applies, and how I would compare proposals side by side.
Migrating from WordPress to Next.js Without Losing Your SEO
I moved this site from WordPress to Next.js. Here’s exactly how I protected its search visibility: every indexed URL inventoried, kept or permanently redirected, and every SEO signal rebuilt.
Home Healthcare Agency Software: What to Look For in Scheduling, EVV, Billing and Caregiver Matching
Scheduling, caregiver matching, EVV, billing and communication should be one connected record. Here’s what I’d want every agency to check before signing a software contract.
Where AI Actually Helps in Home Healthcare Operations
AI helps home healthcare agencies most with the communication and admin work around care, and least where clinical judgment and trust are involved. Here’s my honest map.
How I Built an AI Receptionist for a Home Healthcare Agency
Missed calls and after-hours inquiries cost home healthcare agencies more than most realize. Here’s how I designed an AI receptionist around the agency’s process, connected it to their tools, and kept care decisions with people.
The $3,000 Employee Every Business Can Afford: Understanding AI Receptionists
Missed calls quietly cost small businesses real clients. Here’s what an AI receptionist actually does, where it performs best, and the misconceptions that keep owners from using one.
Why Most Small Businesses Don’t Need AI (Yet)
Most small businesses are rushing into AI before they have systems worth automating. Here are four signs you’re not ready yet, and what to fix first so AI actually pays off.
Small Business Automation: Where to Start (and What to Leave Alone)
The best first automations are boring: lead follow-up, reminders, invoicing, onboarding. Here’s how I pick where to start, and what I tell clients to leave alone.
Custom CRM vs Off-the-Shelf: How to Decide What Your Business Needs
Should you buy a CRM or build your own? Here’s how I help businesses weigh off-the-shelf against custom, when a custom CRM earns its keep, and the middle path most people miss.
Next.js vs WordPress vs Webflow vs Framer: How I Choose the Right Platform
I build on all four, so I don’t have a favorite to sell. Here’s how I decide between Next.js, WordPress, Webflow and Framer, and the trade-offs I explain before every project.
Core Web Vitals, Explained for Business Owners
LCP, INP and CLS decoded for business owners: what each metric means, the thresholds that count, how to check your own site, and the fixes that usually matter most.
Technical SEO for Small Businesses: A Practical Checklist
The technical SEO checklist I run on every small business website, from Search Console and robots.txt to canonicals, structured data and Google Business Profile. No agency retainer required.
IoT Prototyping with Arduino: A Designer’s Field Guide
Arduino is still one of the best ways for designers to prototype interactive, connected objects. Here’s the practical field guide I wish I’d had when I started building sensor-driven work.
Designing Tangible Technology: Lessons from Building Huggables
Tangible technology is felt, not watched. Here’s what building Huggables for my MFA thesis, Tangible Tomorrow, taught me about designing warmth, touch and presence into objects.
How to Design a Brand Identity System, Not Just a Logo
A logo is a signature; a brand identity system is the whole handwriting. Here’s the step-by-step process I use to build brands that stay consistent from favicon to billboard.
What Growing Up in a Printing Press Taught Me About Print and Packaging Design
Most print and packaging mistakes aren’t creative, they’re production mistakes. Here’s what growing up around my family’s printing press in Lahore taught me about designing for ink, paper and dielines.
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- AI & Automation Practical writing on AI receptionists, automation and AI agents for small businesses: where they help, where they don’t, and how to roll them out.4 posts
- Healthcare Technology Notes from building software and AI for home healthcare agencies: scheduling, EVV and compliance, billing, caregiver matching and patient communication.12 posts
- Web Development Choosing platforms, building custom websites and web apps, and deciding when a custom CRM or portal is worth it.8 posts
- SEO Technical SEO, Core Web Vitals and site migrations explained for business owners, with checklists you can act on.5 posts
- Branding & Design Brand identity systems, print and packaging, and the design decisions that make a business look like itself everywhere.3 posts
- Creative Technology Tangible interfaces, sensory devices and Arduino prototyping: technology that carries presence, warmth and touch.3 posts